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Thursday, January 24, 2013

Breaking Rules to Give Breaking News

 Let us try to recall the time when there used to be no word such as news channels, When Print Media was the major source of information all around the world, When Newspaper ruled, When Aaj Tak was just a half an hour news program broadcasted on Doordarshan. Those were the days when 1-2 hour a day of news broadcasting was enough.
When we compare those days with present we see a lot of change. A whole new world of news channels driven by new technology. Another change we see is the entrance of many private 24 hour news channels. One feel excited about updated news served at home 24 hour a day. It takes matter of minutes to serve us with the recent happenings. Videos and animations even make things easier to understand. We get regular weather forecast around the world. LOKSABHA TV RAJYASABHA TV empower you to watch the proceedings of our leaders live. Also the 9 p.m. news shows like News Hour, Face the Nation and Big fight enables us to develop an opinion.

But one thing we must  not forget is that with the emergence of lots of Private News channels, the rivalry of  news broadcasting has increased( which is a good sign) but also what has increased is the competition for better TRP. TRP runs the news channel. More TRP means more advertisements which leads to more funds and more profit i.e. more money with the news broadcaster. More Money corresponds to Big Business, and yes News Broadcasting is a business today which is seriously driven by the amount of money involved. It is the same reason why we see breaking news like YE DEKHIYE UDTA HUA AADMI, HIL JAAEGI DHARTI, BHAGWAN K LIYE TV DEKHIYE,KABOOTRO PAR GRENADE KA KEHER, or Programs like SAAS BAHU AUR SAJISH. News channels shows us what we want us to see, which will hike their TRPs and profits ultimately. No doubt portraying more of the social, political and economic problems we face in day-to-day life and making aware the people of india of these problems in a decent way would be a much better option but this might not bring high TRPs( they show us what we want to see ). Once this TRPs became so important that various news channels broadcasted the 2008 Mumbai Attacks and the measures been taken my indian defense forces at that time which gave live coverage to the terrorists who were watching the activities of NSG commandos .

Channels keep repeating a news item again and again to highlight or create suspense, while you keep waiting for the details or for other news. It gets frustrating! If you are waiting for any particular news, say, the business or sports news, you will have t watch many dragging, useless news (including commercials) in between.Also we see authenticity of the news channel being compromised. The biggest case we just noticed was Zee News asking for 100 Crores to hide Jindal Steel scam.In another case we saw suppressing of ADANI group scam by media and boycott of Social Activist and recently turned politician Arvind Kejrival just before gujrat elections. This definitely questions the truthfulness and authenticity of news we see.

Everything has its advantages and disadvantages. News channels are no different. Many private News Channels are useful to give us news in the least time possible but no doubt they are driven by TRP. But on other hand we can't make the media completely under government control. It is an issue with no proper solution but in the end I would like to leave by quoting " News Channel Show us what we want to see "

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